Ajax

Case

Discover how making the Ajax webshop fully responsive and user-friendly has increased online sales enormously.

The first Ajax fan shop opened its doors in the Amsterdam Arena more than 20 years ago. Ajax enlisted the help of Conclusion Experience to offer fans the perfect online shopping experience. Our 4net Interactive specialists started working on the complete visual redesign and interaction design of the webshop. 

We followed an omnichannel strategy to create a seamless link between the physical fanstore and the webshop. For example, the new look and feel of the web shop is up-to-date, dynamic and in line with Ajax’s overall football feeling. In addition, we have optimised the functionality and user experience in various areas. These adjustments have helped Ajax achieve several benefits:

• The user-friendliness of the webshop has increased thanks to the responsive design, while the bounce rate has decreased.
• Navigation is faster: the main navigation now also refers to the product range on screen. 
• Conversion goals are achieved faster thanks to conversion-enhancing colour and font use.
• The changing photography conveys the look and feel of Ajax more clearly. 
• The customisation of shirts, one of Ajax’s most important products, is even easier thanks to the refined shirt configurator.