We first complete the discovery phase in which we analyse the customer journeys of your target group. At the same time, we look at your goals, requirements, and the architecture of your digital solution. During the design and development phase, we develop the solution and involve the target group by carrying out usability tests with prototypes. 

Our CRO specialists will be closely involved during this design phase and provide the design team with analysis, insights and tips concerning conversion and usability. However, the optimisation cycle only really starts upon delivery of the project. We can then start measuring, analysing and optimising the online customer journey. Your digital solution will then always remain up-to-date, and you will be able to surprise your customers every time.