You can use the two Dynamics 365 Customer Insights apps to set up, manage and automate all your marketing activities, and also gain an in-depth understanding of your customers. The Dynamics 365 Customer Insights – Journeys app, formerly known as Marketing, lets you automate your marketing activities, create customer journeys, manage events and design and run email campaigns. Dynamics 365 Customer Insights – Data, or “Customer Insights” for short, is a customer data platform (CDP) that gives you a 360º view of your customers by gathering and analysing data from a variety of sources. 

What can you do with the Customer Insights – Journeys app? 

Both apps are part of the ERP and CRM platform Microsoft Dynamics 365. This page zooms in on the Dynamics 365 Customer Insights – Journeys app, which provides solutions such as: 

The benefits of Dynamics 365 Customer Insights – Journeys 

The main benefits of Dynamics 365 Customer Insights – Journeys: 

1. Design Optimal customer journeys, without having to code. 
2. Create a uniform experience across all channels with a 360° view of your customer or lead. 
3. Optimize and automate all your marketing processes. 
4. Boost customer satisfaction, engagement, conversion rates and efficiency. 
5. Integrations with other Microsoft and non-Microsoft software offer custom solutions and a single source of truth. 
6. Stay compliant with laws and regulations such as the GDPR and accessibility directives. 

A future-proof solution 

Customer Insights – Journeys gives you a future-proof, in-house solution for effective, integrated and adaptive marketing. Add new users, scale up campaigns, process higher volumes of customer data, and more! Dynamics 365 offers extreme scalability, so your software always grows along with your organization. Thanks to integrations with software such as other Dynamics components, Power Platform, Microsoft Teams or Power BI, you also ensure that your marketing platform always meets your current needs.